In the year's first week of trading, News Corp shares rose to a 52-week record, surpassing the highs it hit just before the July 4 story broke of its News of the World tabloid hacking a murdered British schoolgirl's voice mail. That story seemingly turned the world against founder Rupert
Murdoch and his family. The media conglomerate lost nearly a quarter of its market capitalization, some $11 billion, in just four weeks.
The fact that all of News Corp's papers account for less than 3 percent of its operating profits did little to allay investors fears at the time.
That attitude has changed now said analysts as News Corp shares are up nearly 30 percent since the lows of last summer.
"The market is reacting to strong fundamentals in this business, they reported pretty strong numbers in their September quarter, and the Murdoch discount is declining," said Collins Stewart analyst Thomas Eagan.
Richard Greenfield, an analyst at BTIG, agrees saying no one owns News Corp for its newspapers, which most on Wall Street see as more trouble than they're worth.
"Investor reaction has been overwhelmed by the how well their core cable networks and TV business are doing."
Indeed the hacking affair, and the manner in which Murdoch initially handled it by sticking by loyal lieutenants who had ultimate responsibility for the issue, appeared to support the idea of a 'Murdoch discount'. The idea is that Murdoch is seen by some to treat the public company which he controls according to his own shareholder-unfriendly whims. Last summer, that growing scepticism led to the widening of the discount, which has always seen News Corp trade at a valuation below peers like Time Warner Inc and Viacom Inc.
"If you can divorce the emotionalism over the hacking thing, this is one hell of a cheap stock," said Lawrence Haverty, fund manager of Gabelli Multimedia Funds, which holds News Corp shares.
News Corp currently trades at around 6.8 times calendar 2012 earnings before interest tax, depreciation and amortization (EBITDA), while its media peers trade between 7.3 to 8.1 times, according to analysts at Collins Stewart. Without the Murdoch discount, News Corp should be trading around 8 times earnings given that it has faster cash flow growth prospects than its peers, said Thomas Eagan at Collins Stewart.
"People are in the process of forgive and forget and saying oh my, here's a wonderful business that's significantly undervalued," said Haverty.
Perhaps one of biggest immediate concerns for News Corp investors at the peak of the hacking scandal last summer was whether the Murdochs would lose control of the company, particularly as Murdoch's younger son James is the top executive at the troubled UK unit.
Ironically, one of the outcomes in the fallout of the scandal is a perception that Murdoch might be voluntarily loosening his grip slightly to allow the rise of his well-respected number two, Chase Carey, something Wall Street and investors have also favored.
The other key concern was whether the scandal would spread to News Corp's U.S. businesses. So far nothing concerning its U.S. companies has come to light.
"It seems the hacking scandal should be compartmentalized, although the Feds were looking into potential infractions on U.S. soil and the possibility that this could fall under the Foreign Corrupt Practices act," said Miller Tabak analyst David Joyce. "I haven't heard anything new on those fronts for months."
However, the key turning point in the wake of the scandal has been News Corp's decision to stand down from its $12 billion bid to buy the 61 percent of the UK satellite TV operator BSkyB which it didn't already own.
That politically expedient decision, in the face of growing UK government opposition, freed up billions of dollars of cash which have now been plowed back into an aggressive $5 billion share buyback program. Since August it has bought back around $2.5 billion of its stock, according to analysts at Miller Tabak.
Investors are already expecting that program to be expanded in fiscal 2013 giving further support to the comeback stock.
Shares closed at $18.30 Friday on the Nasdaq.
(Reporting By Yinka Adegoke; Editing by Bernard Orr)